Al-Qatt Al-Asiri is more than just decorative art—
It is a symbol of strength, creativity, and the depth of Saudi heritage.
This art form tells a story rich in colors, emotions, and identity.
UNESCO’s recognition of Al-Qatt as part of the Intangible Cultural Heritage of Humanity is a testament to its profound cultural and historical value.
It stands as a living legacy, preserved in the hearts of future generations—
carrying with it the stories of the past and the beauty of the present,
while safeguarding the essence of the southern identity in every intricate detail.
Each piece is accompanied by a visual cultural booklet documenting the inspirational journey behind the Asir Collection, inviting the viewer to explore the landscapes, architecture, and artistic elements that shaped its visual identity.
The booklet features original photography and cultural storytelling inspired by traditional architecture, engraved patterns found on historic doors and windows, Al-Qatt Al-Asiri art, and the mountainous landscapes and valley stones of Asir that informed the collection’s design language.
Through this documentation, elements of Saudi heritage are transformed into contemporary hand-engraved and hand-painted works, making the booklet an essential part of the artistic experience accompanying every Herfah piece.
A white porcelain piece featuring a vertically hand-carved and hand-painted Al-Qatt Al-Asiri motif, using traditional colors inspired by the authentic southern art form.